It All Started
In the summer of 2017
when three Northern Italy friends — Emily Bregola, Luana Marsura and Lydia Corvini — working in art and craft industry, took a trip down to Venice region. Between the stunning landscape, great food and amazing art, it didn’t take long for them to fall in love with the idea to share that lifestyle.
After collecting their ideas...
they meet a long-time friend and co-worker of Luana, Sara Gauna, that turned out to be an illustrator. Her illustrations captured the simple beauty which Lydia, Luana and Emily were looking for. Sara was determined to change career, as well as Luana. Catching a glimpse of the potential, Lydia asked Sara to make 30 illustrations inspired to Venice, Pinocchio and Italian fashion. And that’s when the fun really began...
IN THE FOLLOWING WEEKS,
Lydia and Luana
created the first textured papers, putting the illustrations on test amid friends and families. The feedback was exceptional. And it hit them: the design created more than just simple scrapbooking papers. It was able to get an emotional response and, when focused on Italy, it celebrated “La Dolce Vita” way of life, as Italians would call it. Translating to “sweet life” in English, its most common way of saying hello is "Ciao Bella“. One that’s all about enjoying life’s pleasures, from art to nature, and living lighthearted life to the fullest.
Was given a chance
to expand its crew. Luana, Lydia and Emily teamed up with designers, illustrators and other Italian artists to create a unique design and innovative Made in Italy style. Collections' strenght begins with the use of stunning original illustrations and color palettes, often bold and unconventional, which have become hallmark of Ciao Bella, a workplace environment made of good humor, positiveness and a pinch of craziness.
To Spread the
"Ciao Bella" Spirit
around the world is an amazing adventure, thanks to the incredible support of Ciao Bella fans. What started out as just a few illustrations has grown into a worldwide sale network with hundreds of thousands of items sold each year.
Media and social media were soon interested in Ciao Bella's immediate success, and it has been a pleasure for us to share on many occasions our reason for being: help people to express themselves artistically thinking outside the box, encourage innovation and fair competition, be good stewards of the planet, all while creating a business that will last for generations to come.
At Ciao Bella...
sharing and giving back has always been at the core of what we do. Just over 2020, we’ve partnered with centers for people with disabilities, educational institutions, local senior centers, in our communities - further with retailers and distributors around the world - to donate nearly €200.000, to causes they care about. We’re always striving to do more and are constantly on the lookout for more institutions that can benefit from Ciao Bella.